Win,

Or come third. Never be a Runner up or come Second or Win a Silver.
Why? Here's why -

A Quote from Jerry Seinfeld's "Live on Broadway"!

The Olympics is really my favorite sporting event. Although I think I have a problem with that silver medal.'Cause when you think about it,you win the gold-you feel good,you win the bronze-you think 'Well at least I got something'.But when you win that silver it's like 'Congratulations,you *almost* won. Of all the losers-you came in first of that group.You're the number one *loser*. No one lost ahead of you!'

So, Try harder, reach the top but whatever you do, don't end up as the "Number one Loser"!!