The solved Mystery of Bookmyshow Cashbacks & Discounts

There was a time when i had to struggle to get discounts or free tickets on Bookmyshow website. For the past few weeks, i see 50% Coupons, Rs 100 Off coupons! What changed? And suddenly?! Did we stop watching movies in India? Did Bookmyshow miss me?

I realized the reason why i am getting all this free stuff - Paytm! Yup, Paytm have started selling Movie tickets and they are giving out offers like "Buy 1 Get 1", Rs. 100 Cashback! Like these -

Oooooh, So that's why!
Up until now, Bookmyshow had that edge over most of the other "ticket booking" websites. Almost all of my friends were used to Bookmyshow. But things started changing. I now see my friends using Paytm for booking tickets. Bookmyshow has a "real" competitor now and somebody with deep pockets! Let's see how this turns out in the end, until then i am off to a movie which gives me Rs. 100 cashback!